Kate Spade Saturday Debuted with 24-Hour Shoppable Window Stores

If you’re a New Yorker and you missed it, I’m sorry. I did too. kate_spade_saturday_nyc-09-625x418

Apparently last month, one of the city’s favorite handbag designers, Kate Spade (who also happens to have a great line of clothing and other accessories but is arguably known best for her purses), launched a new venture that is the epitome of the Future Stores experience.

For the NYC debut of its casual clothing and accessories line Kate Spade Saturday, the brand created four walk-up, shoppable interactive windows in formerly vacant retail stores. Each storefront was painted a bright yellow hue and accented with bold black and white graphic patterns. A selection of the brightly colored apparel and accessories were displayed on hangers and hooks inside the windows, behind a touch-screen display where customers could browse the entire collection and get specific product information.

The checkout process was perhaps the most ingenious part and it went like this: enter your mobile phone number, receive a confirmation text, approve the order and voila, a messenger delivered the products within select NYC areas within an hour…for free. And just like take-out Chinese, you paid the delivery man when he handed you the goods.

The windows were open 24 hours a day between June 8th and July 7th – and while I’m still crying inside that I missed this fabulous concept in action, what I really want to know is: Kate Spade – how did it go?!