Category Archives: In Store Experience
Using Consumers’ Technology to Bring the In-Store Experience to Life
With the rise of digital, the retail landscape is changing at an unprecedented pace, and customer expectations aren’t far behind. Consumers are now using an extraordinary amount of channels to research and purchase products. They…
Apple’s Value Proposition that Could Save Lives
Earlier this month, news from Shanghai reported a Chinese woman electrocuted by a faulty, and suspected counterfeit, iPhone charger. Following reports of the electrocution death, a similar incident the next week left another person in…
Coffee Shops of the Future could Replace People with Robots
The Briggo Coffee Haus, designed by Yves Behar, is a consumer-savvy alternative to the automated coffee models you might be used to from hospitals (which have been historically scary). Staffed by a series of coffee-brewing…
In-Store Marketing at Wal-Mart with Mobile Apps
I’m on a mobile app/in-store experience-presentation role today, watching all these great pressies from past eTail shows and other eTail related events like Future Stores, and came across this one. In this presentation, Wendy Bergh,…
Staples on In-Store Apps Implemented for Black Friday 2012
Black Friday may seem ages away, but it’ll be here before we know it. It does that. Creeps up on us before we can say boo. In this below presentation from one of our last…
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