Retailers this year had a much more challenging holiday season than in years’ past. Losing six days in the holiday season forced online retailers to get “creative” as they started to roll out their major…

In the good old days of businesses growing via word-of-mouth marketing and nothing else, referrals were the difference between a business that would last and one that would fail. Nowadays, saying the word “referral” conjures…

ClickTale, a provider of in-page analytics, and Optimizely, a global website optimization platform, have announced a partnership to integrate their complementary services into a comprehensive offering for businesses. Optimizely’s A/B testing platform, combined with ClickTale’s…

Whether customers are ordering shrimp fried rice from their favorite online delivery website or shopping for a collectible waffle iron on eBay, the last thing they want to have to worry about is the security…

Rose Hamilton, EVP and CMO of Pet360, believes there is a lot more to ‘etailing’ than simply selling a product. At Pet360, an e-commerce website for pet owners, the focus of marketing and digital efforts…