By Carolee Sherwood Special to the eTail Blog Pop quiz! What famous record company or DJ said: “We take pride in creating unique compilations you can’t find anywhere else. Because helping people discover their next…

Having an affiliate marketing program is like having a nationwide or even worldwide sales force. By tapping into this resource, you can grow your business.

By David Brussin Special to the eTail Blog If you didn’t catch Part I of this two-part post, click here to read about key strategies to improve conversion such as testing for seamless purchase flow, content…

By David Brussin Special to the eTail Blog As retailers explore new online marketing tools to increase sales, they should not lose sight of valuable lessons to be learned from brick-and-mortar retailing. These include a…

After seeing the great post that Melissa Campanelli, editor-in-chief of Target Marketing’s eM+C brand and Retail Online Integration, wrote from our eTail West event, I reached out to her to see if she and her…