Posts by: Kelly Hushin
Full-time editorial/marketing gal. Former and current editor, writer and makeup artist (fun fact!) Lover of all things media, travel, design and beauty. Obsessive magazine consumer and news junkie.
kellyhushin has written 671 articles for The eTail Blog.
Video Alert: AT&T on Being Customer-Obsessed (not just Customer-Centric)
The thing about being customer centric in 2013 is that it’s really not enough anymore. Today, in an age of omni-channel marketing, we need to do more. We need to be customer-obsessed. That was the…
Infographic Alert: Social Sharing Boosts Email Marketing Results By 158%
According to a new infographic from GetResponse, email still converts better than social media marketing (or search for that matter), what really works is combining them. By adding social sharing icons to email marketing messages…
Recap of eTail Canada 2013: Omni-Channel the Buzzword Heard Round the Globe
Our friends at OrderDynamics have posted a great roundup of the eTail Canada show, which wrapped less than two weeks ago though it feels like ages already (time flies when you’re having fun!) Here’s some…
BrightTag Says Omni-Channel About Organizing Around Outcomes, Not Channels
“We’ve always been organized around the notion of a channel; ‘I have a mobile team, an e-commerce team, a bricks and mortar team,’” said Mike Sands, CEO, BrightTag. “What omni-channel is about is organizing around…
Hybris Says: Stop Thinking Just Big Data – Think Small Data Too
Rick Chavie, VP of OmniCommerce for Hybris, said that retailers today shouldn’t get too bogged down in the idea of big data, for fear they might forget the opposite: small data. “People are starting to…
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