Posts by: Kelly Hushin
Full-time editorial/marketing gal. Former and current editor, writer and makeup artist (fun fact!) Lover of all things media, travel, design and beauty. Obsessive magazine consumer and news junkie.
kellyhushin has written 671 articles for The eTail Blog.
Video interview: Jana Eggers – How to use customer-generated content to build your brand
When you run a site where virtually all the product you’re selling is created by your customers, you have to be pretty savvy about what they’re posting and how they’re using your site. But according…
Joining Foursquare or Places? You need a smartphone.
Are you on Foursquare? How about Places? I have an embarrassing story. I joined Foursquare – excited to become the mayor of at least one location – my office. And then I suddenly realized: I…
Video interview: Kathy Hecht on personalization
In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites. “Customers want to feel that…
Monetizing social media – “This is not an age for magazines”
Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In…
Great summaries of key points from eTail
In this day and age, you don’t go home and write about your recent experiences or excursions in a journal. Well, actually, yes you do. It’s just that everyone can see it because it’s called…
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