Posts by: Andrew Cole

Andrew Cole is the Editor of the eTail Blog. With marketing experience that includes work in the biotechnology and agency industries, he brings an eclectic background to the blog. He learned the ropes in ecommerce working with Fortune 500 companies on their digital strategies and is fascinated by the advancements shaping the industry. A graduate of Boston College, Andrew now lives in New York.

andrewcole has written 30 articles for The eTail Blog.


New Year, New Us: Introducing Bluecore

Sponsored by Bluecore   Today marks a critical day in the growth of our young company as we transition officially from TriggerMail to Bluecore, confirm a $6 million Series A round of funding led by…

Why the Gartner Magic Quadrant for WCM Matters to Commerce

By Amanda McCreary Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment…

Why We’re Dropping the “e” in eCommerce and Why You Should Too

By Amanda McCreary The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the…

How To Earn Backlinks For Rare Niches

By Lewis Crutch If you are looking to beef up your blog or website’s SEO, you have your work cut out. You really do. It’s no longer easy: press a few buttons here and there…

Silverpop’s Loren McDonald Solves the “Smartphone Paradox”

There is no disputing that smartphones have become powerful shopping tools. But the real question is whether they are powerful buying tools. I recently caught up with Loren McDonald, VP of Industry Relations for Silverpop,…