Email marketing is one of the most potent weapons in a marketer’s arsenal. In fact, it’s so effective at driving revenue that retailers are sending an average of over 200 emails each year to their…

Personalized retailing is a huge opportunity, and email is a great place to start. But how do you customize emails going out to your whole mailing list? In his presentation at eTail West, Rama Ramakrishnan,…

User experience has become a key buzzword in ecommerce, but where does it fit in from a business perspective? Buddy Brewer, VP of Business Development at Soasta Inc., recently sat down with us at eTail West…