Special to the eTail Blog If you are a consumer marketer and you’ve been doing social media marketing for some time, you’ve surely learned a lot about how your consumers discover and engage with your…

According to a report from Morgan Stanley reported on in TechCrunch, Google could pay more than $1 billion in 2014 to remain the default search engine on Apple‘s iOS. In 2009, Google paid only $82…

Props to any tech company that uses an infectious pop song to get my attention. Guess what: it works. Leads360 has created an infographic about how to use text messages to win love, leads and…

Those of you who know me know I am a woman of many interests/talents…one of them being makeup artistry. That’s right, apart from writing about ecommerce, doing the whole reporter/content strategist thing for WBR, I…

In case you missed it, we’ve announced the finalists for our third annual eTail Best-in-Class Awards, the winners of which will be declared ever- so-soon at our upcoming conference in Palm Springs. To get us…