Daily Archives: February 26, 2013

Evo’s 3 Phases of Email Marketing

Nathan Decker, Senior Director, E-Commerce for sporting goods multi-channel retailer, Evo, agrees that customer retention is part science, part art. In his morning session at eTail West 2013 yesterday, he discussed how Evo has grown…

Zappos.com’s Retargeting Strategy…Minus the Creepiness

Big brother is watching, especially when it comes to online browsing. Although this might not come as a shock to most people these days, it may catch you off guard when a pair of shoes…

Infographic Alert: Brands at eTail with the Most Social UGC

If you hadn’t figured it out yet, I’m here in sunny Palm Springs for eTail West 2013. After one full day of summits on Search, Email, Mobile/Tablet and Web Usability, I’m happy to say the…