Another great infographic comes our way from Milo (if you have fun infographics, please, send ‘em over and we’ll post ‘em!)
This one showcases some stats about pre-purchasing behavior by local and mobile consumers using mobile devices to pre-shop, comparison shop, look at reviews and make purchases with their mobile devices. The interesting stats we noted were:
- More than 1 in 3 shoppers have made a purchase via their mobile device in the last six months
- 78% of shoppers scored ratings and reviews and search result listings as the top influencing tactics that entice them to buy when shopping locally
- Almost half of consumers spend 50% or more of their total shopping time researching products online
Thanks for the funky graphic, Milo!