Monthly Archives: August 2010

Video interview: Brandon Proctor, Build.com, on how to make sense of data

It’s easy to get bogged down in data when you’re trying to measure your website’s traffic, visitors, what clicks are most important, etc. At eTail East this year, speakers discussed this issue, including Brandon Proctor,…

Personalization in advertising: friend or foe?

Interesting take on the idea of personalization and re-marketing that we keep going on about. When can/does it become too much to handle? How can an e-retailer avoid it being too noticeable to the consumer and…

Google: now taking – and making – calls

So I read yesterday that Google is now offering phone calls via Gmail. Then I went home, signed into my Gmail account and got this big notification pointing over to my list of names that…

How do you balance so many technologies?

This article hit close to home for me. A few people in my life, namely one, who shall remain anonymous, have posed the theory that “multi-tasking” via various technological devices in fact hinders productivity, despite…

What will growing attention to online content do for your e-commerce site?

More companies are starting to submit to the power of online content. Not long ago, it would have been a dream to imagine streaming, free TV over the web. Now networks are almost expected to…