Monthly Archives: August 2010
Monetizing social media – “This is not an age for magazines”
Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In…
Great summaries of key points from eTail
In this day and age, you don’t go home and write about your recent experiences or excursions in a journal. Well, actually, yes you do. It’s just that everyone can see it because it’s called…
Rob Harles: “Social media is about convenience, choice and value”
“Over half the world is under 30. They’ve never known the world without the Internet.” When you start a presentation with a stat like that, it’s hard to top it. But Rob Harles, VP of…
Zita Cassizzi of Dell on how to turn “ranters” into “ravers”
On the second day of eTail, the focus of the discussion was on innovation and how to separate yourself from the pack. According to Dell’s Zita Cassizzi, the key to social media is to listen,…
David Siegel: social media is critical, but you won’t see immediate ROI, Mobile critical too
As we move into a new era, Web 3.0, major retailers have to understand that customers aren’t necessarily going to come to them. Retailers have to find new and innovative ways to get to their…
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