by Kevin Tate Special to the eTail Blog Pinterest holds great promise as a discovery channel for brands, but creating an effective path to purchase is going to take some work. Establishing an Online Path…

Google+, Google’s answer to social media behemoth Facebook, is projected to have 400 million users by the end of 2012. As the social network grows in popularity, many privacy advocates wonder just how much Google…

Stuart Schor, VP, Communications and Public Affairs for Jaguar/Land Rover, says that lots of luxury brands are still wondering if they’re doing it right, doing enough, not doing enough…with social media, that is. Understanding goals…

At this point if you haven’t heard of Pinterest, you are officially living under the proverbial rock. I’ll do my best to move on and forgive with a debriefing: Pinterest allows people to share who…

Luxury brands are no longer lagging in the digital world – well, the best ones, anyway. The ones that still are? We’re betting they’ll catch up soon given the recent track record we’ve seen with…