Tag Archives: Social

CMO, Tory Burch, Talks International Expansion, F-Commerce & More

Tory Burch believes in social media. So does her Chief Marketing Officer, Miki Berardelli. Burch has a vision for social media which shows through nearly every digital touch point of the luxury fashion brand; one…

Interview with…Yours Truly! On Customer Experience, Social & More

When our friends over at CorraTech (a Magento partner that provides design, strategy, development and support to multi-channel and pure-play retailers) asked if they could interview me for their blog I thought, ‘Why not?’ Actually,…

2 Lessons on Twitter for Luxury Brands

As luxury brands make decisions about social media, weighing value received against the time and monetary investment required to use social media effectively, Twitter deserves a good look. If your luxury brand hasn’t given it…

How to Decide Which Social Media Platform is Best for your Brand

With the sheer number of social media platforms available, marketers are faced with the temptation to sign up for every new network that appears, as they seem to crop up daily. Unfortunately, having a presence…

Facebook Appoints 12 to its New ‘Strategic Preferred Marketing Developer’ List

As reported by TechCrunch last week, Facebook is starting to help a few of its vendor partners out with its new “Strategic Preferred Marketing Developer” stamp (sPMD). The social network behemoth has naturally forced much…