Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…

Whether you own or manage a retail business, or are simply a consumer, it is obvious that the retail experience is not what is used to be. As competition has grown, customer relationships go far…

According to a recent major study, 68% of marketers cannot determine the ROI of their initiatives. Being a guy who knows finance, I was surprised by that! But this statistic underscores a common complaint by…