Are you on Foursquare? How about Places? I have an embarrassing story. I joined Foursquare – excited to become the mayor of at least one location – my office. And then I suddenly realized: I…

In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites. “Customers want to feel that…

Social media surely is all the rage, but, at the risk of beating the proverbial dead horse, everyone wants to know how to make money from it and whether it’s worth the internal investment. In…

In this day and age, you don’t go home and write about your recent experiences or excursions in a journal. Well, actually, yes you do. It’s just that everyone can see it because it’s called…

On the second day of eTail, the focus of the discussion was on innovation and how to separate yourself from the pack. According to Dell’s Zita Cassizzi, the key to social media is to listen,…