When it comes to product imagery, how do ecommerce companies balance quality and performance? This was the subject of Peter Blum’s fascinating presentation at eTail West. As the Vice President of Product Management at Instart…

By Rose Fava By now we are all aware that the next few years are going to be critical for B2B marketers. Professionals in the space have been faced with the need to give their…

By: Rose Fava As B2B marketers start to adopt more B2C marketing practices, budgets have shifted to make sure they are reaching their customers where it counts the most… social media. While putting together the…