Predictive marketing uses predictive analytics to help marketer better understand their customers and offer them a unique offer at the right time. At its core, predictive analytics help marketers: Understand trends & relationships –…

According to an article published in Retailing Today, Macy’s is making definitive strides toward omnichannel dominance. The article states that the retailer is an exclusive launch partner for Apple’s new iAd-supported streaming radio service, iTunes…