Neulo Launches in the US, Celebrating Fashion Weeks & Cell Phone Photos
On the heels of New York Fashion Week and the start of London’s version kicking off, neulo has launched a 6-week design competition that embraces the creativity of fashion-forward digital lovers who are iPhone camera…
Luxury Institute CEO on Why You Must Empower, Educate & Mobilize Sales Forces
Milton Pedraza, CEO at The Luxury Institute, says we should be providing just as much information to the sales professional as we do to the customer. Makes sense. Somehow many retailers still aren’t doing that….
Express CMO Gives 4 Key Tenets on Sticking to Your Brand Promise
Lisa Gavales, CMO at Express, is thinking about multi-channel in a way that many retailers haven’t since the advent of the Internet. The Internet and its rapid expansion and increase in importance, forced retailers to…
What’s Your Ongoing, New, Updated (Wherever You Are) QR Strategy?
The whole QR code trend has had its share of ups and downs, and those little buggers haven’t even been around that long! What we do know is that sometimes they work, sometimes they don’t,…
Making Email Marketing Personal… Again
In a sea of daily promotional messages, email marketers must do everything they can to gain the attention of readers. One effective method is to use personalization. Email statistics reveal that more people open personalized…
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