Bert DuMars, VP and Principal Analyst at Forrester Research, says that marketers today have to have a post-digital mindset. “You don’t want a commodity relationship, because then it’s all about price,” DuMars said. “If it’s…

Many studies addressing consumers’ online vs. in-store buying behaviors miss one critical insight: how consumers research the products and services they want to buy is an entirely different activity than actually buying them. This comes…

Back in January, Twitter grabbed the attention of Hollywood movie maker wannabees with short attention spans when it released the “Vine” video filming app for Apple iOS mobile devices. (A version of the app is now available for mobile devices using…

There’s no doubt about the fact that retailers are starting to take mobile very seriously. One of the top online retailers with a multi-million dollar business told Darren Johnson, Head of Sales at Bloomreach, that…

As the Director of Marketing at CheapCaribbean.com, Lori Caldwell had the choice to work with pretty much any search engine optimization and marketing company she wanted to. While at Fossil, Caldwell was challenged with a…