Category Archives: technology
Erick Barney’s ‘One Thing’ (or Perhaps his Lifeline) is his Smartphone
Been missing your “One Thing” posts? After a brief hiatus we are back with more of the Q&A’s you’ve learned to love and this time we bring you a man who isn’t afraid to say…
How to Ensure You’re Not Losing 7% (or More) of Conversions on your Site
By Paul Cook, Special to The eTail Blog Like most online retailers, you’ve worked hard to create an eye-catching storefront, using the latest web technologies and features to make shopping more productive and fun. Coupled…
35 PPC Optimization Tips to Make More $ on Google Adwords & Bing Accounts
It’s no secret that Ben Kirshner is an SEM whiz (we love spreading his tips, like in this video). But today, in his presentation at eTail West, 2012, the CoffeeforLess.com founder and Elite SEM CEO…
Optimizing your Keyword Bids: How to Choose the Best Approach
by Mark Palony Special to the eTail Blog Set-it-and-forget-it is not a paid search strategy. If you want to maximize the ROI of your PPC campaigns, it’s necessary to review and optimize the performance of…
How Retailers Can Prepare for Tablet-Based ‘Couch Commerce’
By Lorenz Jakober Special to the eTail Blog It’s looking like the “Couch Commerce” trend – shopping on smartphones and tablets from the comfort of your home – is here to stay. A recent report…
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