You don’t have to reinvent the wheel to create new leads and promote your brand’s visibility. All you have to do is capitalize on the loyalty of your previous customers. According to a new study…

If you hadn’t figured it out yet, I’m here in sunny Palm Springs for eTail West 2013. After one full day of summits on Search, Email, Mobile/Tablet and Web Usability, I’m happy to say the…

Gender roles have been ingrained in society since before the advent of time. Well…at least long before the advent of social media. Western Civilization has always been influenced by the social construct. In Shakespeare times,…

We all know by now that online shoppers rely heavily on user-generated reviews and content when making a purchase. Need I utter another word than “Amazon” to paint that picture? But social shopping software provider,…

Retailers have wracked their brains to answer the question that has plagued them since the advent of the Social Network: we want to capitalize on Facebook’s 618 million daily active users, but how? Companies across…