IBM has turned Watson’s attention to social media. Apparently the company is exploring ways for its super-intelligent computer to monitor what you’re doing at all times (if you want it to), and thus predict anything…

Landing pages are one of those must-optimize assets we marketers have in our tool belts but that we sometimes ignore because, oh, I don’t know, the name? “Landing page.” It’s just not that sexy, I…

It’s the second day of the Luxury Interactive conference here in New York City and our guests are already loaded up with enough content to take back to their offices and improve their marketing ops….

Like many smart e-commerce companies these days, Build.com has realized that it needs to start operating more like a content company. That’s why it recently redesigned its website to offer more inspiration to its customers…

When it comes to social media, it’s less about direct sales and more about brand building, and for JetBlue, sky’s the limit. What’s the ROI of social media? For Jetblue, it’s being able to connect…