In case you missed the article about Kathy Hecht’s personalization presentation, check out this video interview where she talks about why personalization is of such importance to modern-day e-commerce websites. “Customers want to feel that…

 “Over half the world is under 30. They’ve never known the world without the Internet.” When you start a presentation with a stat like that, it’s hard to top it. But Rob Harles, VP of…

Personalization is much more complex than signing onto a site that says, “Welcome Mary.” In fact, online consumers today expect – even if they don’t know they expect it – that a website know them,…