When cosmetics company, NARS, recognized that it needed to address mobile, the French company quickly decided that it wanted a lot, and fast. With very strict brand guidelines (all creative must be approved by the…

Our friends at OrderDynamics have posted a great roundup of the eTail Canada show, which wrapped less than two weeks ago though it feels like ages already (time flies when you’re having fun!) Here’s some…

Rick Chavie, VP of OmniCommerce for Hybris, said that retailers today shouldn’t get too bogged down in the idea of big data, for fear they might forget the opposite: small data. “People are starting to…

Having come from the world of journalism before joining the eTail team three years ago, I have a particular interest in and soft spot for any advice that’s content related. You can imagine my delight,…

Platt Retail Institute, (PRI) a consulting and research firm that focuses on using technology to impact the customer experience, has released a study on corporate attitudes and adoption trends of multi-channel and omni-channel marketing. The…