“The wheel was great, but what [has it] done for me lately?” Burt Dumars, VP and Principal Analyst at research powerhouse, Forrester, kept the room captivated as he discussed innovation from a marketing and commerce…

As hard as your company may try to increase profits from PPC advertisements, there may come a time when you feel you have hit a profitability rut. During her session at eTail East 2013 in…

It’s so easy to forget about semantics when you’re sending out multiple emails a day, printing marketing collateral, sending Tweets and updating Facebook, segmenting your database and crafting crafty subject lines…but the truth is, how…

As demonstrated in this infographic by Flowtown, the internet age has created a “certified playground” for the marketing professional. It has completely changed the way people communicate, and especially the way marketers reach consumers. The…

If you’re a New Yorker and you missed it, I’m sorry. I did too. Apparently last month, one of the city’s favorite handbag designers, Kate Spade (who also happens to have a great line of…