Category Archives: Mobile

3 Steps to Better Optimize Your Tablet Strategy

By Jason Taylor Special to the eTail Blog A recent study found that 87% of tablet owners used their devices to browse and purchase gifts this holiday season. As consumers are becoming increasingly confident using…

5 E-Commerce Lessons from Bob Kupbens, Delta Airlines

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The travel industry has an easier time figuring out what that “killer mobile app” is because the customer is already mobile, says Bob Kupbens, VP, E-Commerce at Delta Airlines. He and his company have seen…

Top 5 Mobile Commerce Mistakes to Avoid This Holiday Season

By Mark Simpson, Special to the eTail Blog You’ve been planning for months for this time of year: the holiday shopping season. Black Friday and Cyber Monday have come and gone, but there is still…

5 Tips To Develop a Mobile Commerce Application for Maximum ROI

It goes without saying that ROI is crucial to consider when it comes to mobile commerce application development. It’s easy enough for your CEO to think about that but s/he is often not the one…

Mobile Shopping Fall: A Wrap Up (Including our Award Winners!)

Mobile Shopping Fall took place in New York City last week and we’re happy to report it was a hit! Following opening remarks from Chairperson Marci Troutman, CEO of Siteminis; Kelly Shoenfelt, Manager of Online…