Category Archives: Mobile
Chris Brya Q&A Part I: How Much Time, Money to Spend on Mobile Analytics?
In the below Q&A, Chris Brya, Director, Mobile & Emerging Channels, Choice Hotels, talks about how to apply analytics to your mobile programs and how deep to delve. He also gives tips on how to…
Mobile Advertising: 3 Quick Tips on What Works, What Doesn’t
A MediaMind study shows that click-through rates on mobile ads are nine times higher than click-through rates on online banner ads. As retailers expand into the world of mobile advertising, they want to know what…
Ritz-Carlton’s Fancy New Mobile App; What are Your Fave Luxury Brand Apps?
Luxury brands are no longer lagging in the digital world – well, the best ones, anyway. The ones that still are? We’re betting they’ll catch up soon given the recent track record we’ve seen with…
Mobile Payments: Improving the Customer Experience
According to Portfolio.com, Wal-Mart and Target are working on a hush-hush plan to adopt mobile payments for their stores. We can’t confirm it with any certainty, but we don’t mind spreading a rumor if we…
Customers Hate Waiting – in Fact, They Won’t. Big Surprise, eh?
In a new national survey conducted by Great Clips Salons, a salon network with more than 3,100 salons throughout the United States and Canada, employing nearly 30,000 stylists, found that – wait for it… People…
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