Lots of beauty brands are getting on the e-commerce bandwagon these days. It makes sense – women know what they want already and don’t need to shop in stores for it. If they don’t know…

If you missed Part I of this two-part Q&A, check that out here. Here’s the second installation – enjoy! In the below Q&A, Chris Brya, Director, Mobile & Emerging Channels, Choice Hotels, talks about how to…

Another great infographic comes our way from Milo (if you have fun infographics, please, send ’em over and we’ll post ’em!) This one showcases some stats about pre-purchasing behavior by local and mobile consumers using…

Customers receive more promotional emails than ever before. To stand out from the crowd and to avoid the “Deleted Items” folder, emails must contain a compelling subject line. Follow these three tips to create subject…

by Mark Palony Special to the eTail Blog Bid testing in paid search has developed a reputation as a risky activity and, when executed poorly, that reputation is deserved. When done well, however, the information…