Category Archives: Featured

BabyAge.com Saves $250K over 2 Years by Moving to Cloud

If ever there was a business case for new spending initiatives, an ultimate money saving result would be it. When Jack Kiefer, CEO and Co-Founder of BabyAge.com decided to explore the possibilities of the cloud,…

eTail Europe Kicks off – See the Top Tweets!

I’m here in sunny – no joke! – London at the first main conference day of our jam packed eTail Europe event. There’s much to buzz about after an enlightening Mobile summit yesterday and a…

How to Develop a Data-Driven Social Marketing Strategy

By now, most of you top retailers have developed some sort of social media presence. Fun fact: Victoria’s Secret has more than 18 million Facebook fans and more than 750,000 Twitter followers. And they’re just…

What is the Value of a Facebook Like to Facebook Store Sales?

Online retailers know how tough the Facebook game can be: how much are we really getting out of all those new “Likes” anyway? It’s difficult to know how much time to allocate to your Facebook…

Is Your Ecommerce Site Ready for Holiday Season?

Holiday season, more than four months from now, is perhaps the last thing on the majority of people’s minds. Except for us online retailers. In fact, right about now is the time we all start…