We are shocked it’s been almost exactly one month since eTail Boston kicked off, and that in that month, a hurricane hit the very two cities where the event was produced and held (NYC and…

Remember that time when I got all excited about H&M getting its e-commerce sea legs? Well I did. Admittedly, my excitement was somewhat self-interested as I happen to be a fan of the brand. But…

By Joe Keenan Special to the eTail Blog In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central,…

By most working professionals’ standards I guess you could say I’m still fairly young. Born in March of 1984, yours truly had not quite arrived when Steve Jobs introduced the first Macintosh computer. It was…

By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers…