Retailers from all industry sectors have faced some embarrassing and sometimes very public product flops. Almost everyone who was alive during the ‘80s, for instance, remembers the failure that was New Coke along with the…

According to an article and infographic published on Mashable today, there are 5.3 billion mobile subscribers around the world, which equates to 77% of the world’s population using a phone. Seventy three percent of the…

Online retailers have been building up their stock of content for a while now. They recognize its value in bringing people to their sites (SEO), engaging people while on site and, of course, helping to…

Retailers devote a significant portion of ad spend to in-store advertising. At what point, however, does in-store advertising go from being effective at promoting a brand to being about as noticeable as wallpaper? TRA, Inc., a…

Thanks to the proliferation of social media and viral video, one customer’s experience can suddenly become every customer’s experience. Top retailers know that the voice of the customer (VOC) has become more important than ever…