Category Archives: etail
A Lesson in Email Targeting from BCBGMaxAzria
From eTail West, tune in to Bluecore and BCBG MaxAzria group’s presentation on email targeting. The full presentation is here, with the freshest insight on this trending topic, part of our post event eTail West…
Announcing the Etail 2015 Best-In-Class Award Winners
A tradition five years in the making, the annual eTail Best-In-Class Awards honor innovation and excellence in ecommerce. The awards cover outstanding performance in four categories; Email, Search, Mobile, and Social. Winners are nominated and…
Fine Tuning Cultural Context in Global Ecommerce
By Andrew Greissman In an article by Grieg Holbrook from Multichannel Merchant, he calls for US based companies to improve the way that they look at the rapidly evolving world of global ecommerce. There are…
3 Tricks for Writing Product Descriptions that Create Conversions
By Andrew Greissman Figure out what your customers want to know, and then highlight that information right off the bat. A product description is an interesting amalgam of unsentimental fact and the reasons why the…
E-Commerce Marketing Border Battle: Canada vs. the U.S.
One of the primary benefits of benchmarking studies is their capacity to compare best practices between different groups. The recent eTail Canada whitepaper, “Canadian Retail, Evolved,” does just that, comparing Canadian e-commerce companies’ digital marketing…
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