A little over a year ago at Tommy Hilfiger, VP of ECommerce, Jared Blank, adopted an overlay to the homepage which popped up and prompted an email sign-up from visitors only on the first time…

I found a few very cool things on the interwebs last week on a very cool website called Co.DESIGN. If you don’t read it already, you absolutely should. I thought I should highlight them for…

A quick infographic this morning from the folks at MailerMailer, outlines the current state of email marketing. We often wonder just how many emails are being sent daily, how many are being opened, and what…

In a sea of daily promotional messages, email marketers must do everything they can to gain the attention of readers. One effective method is to use personalization. Email statistics reveal that more people open personalized…

By Ross Kramer Special to the eTail Blog The email delivery landscape is changing every day. What may have worked a few months ago no longer works today. Return Path’s latest Global Email Deliverability Benchmark…