Category Archives: Email
12 Tactics on Using Triggered Emails to Drive Conversion
Automated emails are a tricky business – they can be a bit of an oxymoron, even. While the term “automated” may convey the idea of simplicity and minimal time commitment, the reality is that setting…
Nominate for eTail’s Best-in-Class Awards Now!
If you’re a fan-follower of eTail, you’ve probably heard one of us drone on about the eTail Best-in-Class Awards by now. But I’m going to assume you’re like me and wait until the last minute…
Infographic Alert: Best Times to Send Emails Are…
Email marketing solution provider, GetResponse, put together data from 21 million messages sent from US accounts in the first quarter of 2012 to determine top open and click-through times. The firm also analyzed the recipients’…
Marketing Inspiration and Conversation
by Ginger Conlon To paraphrase Mark Twain, reports of the “demise of the live event” have been greatly exaggerated. There are more conferences than ever, and for good reason: All that meaty content—from speakers and…
Arhaus Furniture and Arhaus Jewels on Employing Email Drip Campaigns
Arhaus Furniture and Arhaus Jewels was not engaging customers upon their signing up for the company’s email list, and according to Dave Jones, they recognized that was a problem. Jones, the company’s Director of ECommerce…
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