Category Archives: Email

Video interview: Brandon Proctor, Build.com, on how to make sense of data

It’s easy to get bogged down in data when you’re trying to measure your website’s traffic, visitors, what clicks are most important, etc. At eTail East this year, speakers discussed this issue, including Brandon Proctor,…

Omni Hotels’ VP, E-Commerce on digital, mobile marketing strategy

The hotel business is not one to fall behind in e-commerce trends. If anything, it’s often ahead of the curve as so many of its bookings now happen online, and increasingly, through mobile devices. At the Luxury…

John McDonnell on the importance of content in marketing/brand building

You might argue that the product John McDonnell is selling sells itself. As COO of Patron Spirits Company, he’s marketing a product – tequila – that is virtually recession proof. But Patron isn’t just tequila,…

Key eCommerce takeaways from Luxury Interactive 2010

It’s been a few weeks since retail and luxury executives convened on the 17th floor of NYC’s Sentry Centers for the annual Luxury Interactive conference, but the buzz is still around as we here at…

Enhancing sales with category-specific websites

Targeting Product Categories with Separate Sites: 4 Tactics Consumers often research online purchases, at times extensively, before deciding what and where to purchase. What if you could give them the information they sought and the…