Posts by: Kelly Hushin

Full-time editorial/marketing gal. Former and current editor, writer and makeup artist (fun fact!) Lover of all things media, travel, design and beauty. Obsessive magazine consumer and news junkie.

kellyhushin has written 671 articles for The eTail Blog.


Four Key Steps to Producing Effective Ecommerce Video with Proven ROI

By Dr. Melody King, Special to the eTail Blog Depending on what reports you read, some say video will be one of the hottest online retail trends in the coming year, particularly as more and…

Erick Barney’s ‘One Thing’ (or Perhaps his Lifeline) is his Smartphone

Been missing your “One Thing” posts? After a brief hiatus we are back with more of the Q&A’s you’ve learned to love and this time we bring you a man who isn’t afraid to say…

Industry Experts & Pubs Weigh in on Key Learnings from eTail West 2012

It’s officially been one week since coming back from a jam-packed eTail week, where retailers and solution providers alike were abuzz with conversation about where the world of multichannel retail is going. From email marketing…

2 Customer Experiences Illustrate the Power of a Good One

The talk of the hour in retail and any other business model that deals with customer service (and what kind of business doesn’t, really?), is all about improving the customer experience. Why is this such…

David’s Bridal on Storytelling – How Emotional Connections Drive Growth

Around 2008 when the economy started taking a nosedive, everyone thought that the bridal industry would be recession proof. People will always get married, right? Wrong. According to Brian Beitler, Chief Marketing Officer/Executive Vice President,…