Posts by: Kelly Hushin

Full-time editorial/marketing gal. Former and current editor, writer and makeup artist (fun fact!) Lover of all things media, travel, design and beauty. Obsessive magazine consumer and news junkie.

kellyhushin has written 671 articles for The eTail Blog.


13 Tips for Proving that Content is King

Online retailers have been building up their stock of content for a while now. They recognize its value in bringing people to their sites (SEO), engaging people while on site and, of course, helping to…

Examples of How Good (or Bad) Customer Experiences Can Define a Brand

Thanks to the proliferation of social media and viral video, one customer’s experience can suddenly become every customer’s experience. Top retailers know that the voice of the customer (VOC) has become more important than ever…

eTail 2012’s Best-in-Class Winners Innovate in Social, Mobile, Email & Search

eTail West 2012 honored a slew of excellent companies in its second annual eTail Best-in-Class Awards celebration, held at the conference in Palm Springs, Calif. I had the pleasure of speaking with several of the…

Hautelook’s Marketing SVP on a Social Media Program that Won Big with Big Sales

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Hautelook, the flash sale site for high fashion and luxury items at a discounted price, was recently bought by Nordstrom, a company that clearly believes in the power of Hautelook’s online brand. Hautelook recently won…

How To Steer Clear of Potholes in Your Customer Experience Strategy

There are a lot of routes you could take in attempting to nail a customer experience strategy for your organization. How do you know what’s the right answer? What efforts will bring better brand recognition,…