As the saying goes, good marketing is all about good data. But is that everything, particularly when it comes to ecommerce? If you have an amazing array of data, will your e-success be guaranteed? At Lucky…

According to Jacob Hawkins, VP Ecommerce, Aeropostale, many retailers today need to get back to the basics of what makes “good ecommerce.” It’s easy to get lost in technology innovations and new techniques that seem…

by Melissa Fiorenza Special to the eTail Blog “New summer collection!” “30% off sale!” “Buy one, get one free!” Whatever your news-worthy message, you’d prefer it to grace monitors for more than just a couple minutes…

In case you hadn’t noticed, we’ve been getting some really great contributions from companies in the ecommerce/digital media space over the last few weeks. Turns out (no big surprise) that the technology folks of this…

Tasti D-Lite, the “ice-cream” shop of guilt-free fro-yo indulgences, is spreading its stores across the nation, rapidly expanding its franchise model. The company has found a niche in the digital space with progressive and aggressive social…