Posts by: Kelly Hushin
Full-time editorial/marketing gal. Former and current editor, writer and makeup artist (fun fact!) Lover of all things media, travel, design and beauty. Obsessive magazine consumer and news junkie.
kellyhushin has written 671 articles for The eTail Blog.
H&M + Elle = Innovative Online Commerce (Temp) Solution
Remember that time when I got all excited about H&M getting its e-commerce sea legs? Well I did. Admittedly, my excitement was somewhat self-interested as I happen to be a fan of the brand. But…
Birkenstock Central: How To Increase Email Sales via Lifecycle Management
By Joe Keenan Special to the eTail Blog In a session at the recent eTail conference in Boston, Jim Moore, president and CEO of The PSNE Group, parent company of online footwear retailer Birkenstock Central,…
History of Apple(s): A Man whose Company Changed the World
By most working professionals’ standards I guess you could say I’m still fairly young. Born in March of 1984, yours truly had not quite arrived when Steve Jobs introduced the first Macintosh computer. It was…
Sweepstakes Deliver Facebook Likes, but how to Engage between Contests?
By Carolee Sherwood Special to The eTail Blog So your brand has figured out that you can grab fans and followers by the hundreds (and often by the thousands) through running sweepstakes. Now what? Consumers…
Barnes & Noble on ‘Loyalty Programs in a Noisy World’
Loyalty programs aren’t exactly new. If you thought they were – consider this: in the 1950’s there were Raleigh cigarette coupons and Topps baseball cards. In the 1960’s S&H Green Stamps’ rewards catalog was the…
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