Posts by: Elizabeth Robillard

Originally from Chicago, Elizabeth Robillard is a recent graduate from New York University with a degree in English Literature. Throughout university, she interned at several publishing houses, including Macmillan and Penguin. Since graduating, Elizabeth has been working as a production assistant at World Business Research, the creators of the eTail conference series.

elizabethrobillard has written 16 articles for The eTail Blog.


eTail Best-in-Class Finalist Case Study: Poshmark

Yesterday at eTail West 2014, I got the chance to sit down with Manish Chandra, CEO and Founder of Poshmark. Poshmark began as a mobile-only fashion marketplace where customers can buy and sell items from…

3 Tips to Revamp Your Social Strategy

Yesterday afternoon during the ‘Traffic Generation & Conversion Optimization’ Track at eTail West, Halley Silver, Director of Online Services at King Arthur Flour shared the following 3 great tips on how to freshen up any…

Why Your Content Isn’t Working… And How to Make it Better!

This afternoon in the ‘Content Loyalty and Site Optimization’ Track of eTail West, Jonathon Colman, Content Strategist at Facebook, shared the top 6 things he thinks brands are doing wrong when dealing with content today,…

eTail Best-in-Class Finalist Case Study: ThinkGeek

During a networking break today at eTail West 2014, I got the chance to sit down with Steve Weiskircher, CIO at ThinkGeek and Matthew Chwat, Director of UX at ThinkGeek to talk about the project that…

Streamlining Your Omni-Channel Experience with Akamai

Today’s web experience is a rich engaging experience that takes place across all devices, making today’s shopper empowered and connected. Think about how you make a purchase. If you are anything like me, first you…