Posts by: Amol Tembe
As the Marketing Director for Worldwide Business Research, Amol oversees a multi-function team, and in addition takes on sales operations responsibilities. Amol believes two things: (1) B2B marketers generally focus too much on above the funnel activities and not enough on what is within the funnel (2) Today’s marketing executives are the business managers of the modern company.
amoltembe has written 25 articles for The eTail Blog.
Mobile Sites…I’m waiting!
My colleague and manager, Amol, weighs in on when he’ll use his smartphone and when he’ll defer to his PC. Turns out he still does most of his shopping from his trusty laptop. Do you?…
Will Email Marketing Survive? Both Sides of the Argument
My opinion: Yes. Email marketing will survive for those companies for whom it continues to perform. Effective marketers are always re-evaluating performance. Performance is what counts, and the email marketing channel still likely performs for…
What’s your ROI? A Marketer’s How-To on Finding Out for Sure
According to a recent major study, 68% of marketers cannot determine the ROI of their initiatives. Being a guy who knows finance, I was surprised by that! But this statistic underscores a common complaint by…
Frugality Drove Me To Luxury Brands
The below post is from friend and colleague, Amol Tembe, who also happens to be my boss! This is the first of many posts you’ll see in the coming weeks where I and/or my colleagues…
Sprint’s actions this weekend have made me a customer for life!
was, am and always will be a late adopter of technology. I was one of the last to get a mobile phone (or cell phone as they were more commonly called in 2000). But in November of 2000 I got the top of the line phone: The Motorola Talkabout. I got it at Sprint. I chose Sprint rather unscientifically. My brother had it, so I went with them.
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