Monthly Archives: March 2014
eTail Best-in-Class Finalist Case Study: Poshmark
Yesterday at eTail West 2014, I got the chance to sit down with Manish Chandra, CEO and Founder of Poshmark. Poshmark began as a mobile-only fashion marketplace where customers can buy and sell items from…
3 Tips to Revamp Your Social Strategy
Yesterday afternoon during the ‘Traffic Generation & Conversion Optimization’ Track at eTail West, Halley Silver, Director of Online Services at King Arthur Flour shared the following 3 great tips on how to freshen up any…
Why Your Content Isn’t Working… And How to Make it Better!
This afternoon in the ‘Content Loyalty and Site Optimization’ Track of eTail West, Jonathon Colman, Content Strategist at Facebook, shared the top 6 things he thinks brands are doing wrong when dealing with content today,…
eTail Best-in-Class Finalist Case Study: ThinkGeek
During a networking break today at eTail West 2014, I got the chance to sit down with Steve Weiskircher, CIO at ThinkGeek and Matthew Chwat, Director of UX at ThinkGeek to talk about the project that…
Streamlining Your Omni-Channel Experience with Akamai
Today’s web experience is a rich engaging experience that takes place across all devices, making today’s shopper empowered and connected. Think about how you make a purchase. If you are anything like me, first you…
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