Daily Archives: March 4, 2014
Why Your Content Isn’t Working… And How to Make it Better!
This afternoon in the ‘Content Loyalty and Site Optimization’ Track of eTail West, Jonathon Colman, Content Strategist at Facebook, shared the top 6 things he thinks brands are doing wrong when dealing with content today,…
eTail Best-in-Class Finalist Case Study: ThinkGeek
During a networking break today at eTail West 2014, I got the chance to sit down with Steve Weiskircher, CIO at ThinkGeek and Matthew Chwat, Director of UX at ThinkGeek to talk about the project that…
Streamlining Your Omni-Channel Experience with Akamai
Today’s web experience is a rich engaging experience that takes place across all devices, making today’s shopper empowered and connected. Think about how you make a purchase. If you are anything like me, first you…
16 Tips for Creating ‘Raving Fans’ of Your Brand
Main Day One of eTail West here in San Antonio, TX started off with an amazing presentation in the general session room by Brad Wolansky, CMO of the Yankee Candle Company. For Brad, there are…
eTail Best-in-Class Finalist Case Study: 1-800-CONTACTS and 5th Finger
When Justin Olson, Director of Digital Commerce at 1-800-CONTACTS and Josh Stanley, former Associate Director of Product Management at 1-800-CONTACTS but now technology product manager at Zappos.com, sat down to develop a project charter for…
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