Congratulations! Your customer said “Yes” and just purchased.
The Holy Grail of your online retail goals has been attained. Kick up your heels and celebrate!
Oh…wait. Your work’s not done.
Evolving from the flirtatious, promotion-centric shopper-to-brand dynamic to the routine, post-purchase customer-to-brand relationship can be challenging. Post-purchase messaging plays an important role in keeping this new relationship interesting and building long-term customer engagement. From purchase-related messaging to longer term communication planning, learn how to identify the strategies that will resonate with your customers, create brand loyalty and influence repeat purchases. Find out which post-purchase programs get 21% conversion rates and how a post-purchase series can represent 33% of email driven sales.
• Identify opportunities to automate messages throughout the post-purchase lifecycle
• Avoid common content and promotional pitfalls in transactional and post-purchase messaging
• Leverage easily accessible data points to enrich the customer experience and drive repeat sales
• Evaluate, overhaul and optimize your post-purchase messages
We will hear from Jim Davidson, Manager of Marketing Research at Bronto. Jim is an expert in email, mobile and social strategies and brings more than 14 years of experience in online marketing, having managed email and cross-channel programs for top retail clients. From strategic vision to implementation, Jim has led clients to successfully meet aggressive revenue and performance goals. He regularly publishes industry-focused whitepapers and research reports, which can be found in publications such as DM News, Multi-Channel Merchant, and ClickZ.
Make sure you sign up for this webinar, and don’t worry, if you miss it, we’ll send you the recording.