Monthly Archives: July 2012

Hotels.com on Social Media: Traffic vs. Engagement – Which Reigns Supreme?

Bastiaan Ellen, Director of Social Media Marketing for Hotels.com, is a very strong believer in personalization, especially in the travel industry. Just as people have conversations in pubs, living rooms and at work about where…

Bridging the Purchase Gap: Promoting & Selling Products thru Social Media

True fact: Companies must figure out how to drive meaningful social momentum for their products and promotions, if they are to achieve real Social ROI. Also true: many of them don’t know how. Thank goodness…

Effectively Profiling & Marketing to Today’s Luxury Spending “Gentleman”

In the clothing and luxury categories, male spending is growing at a faster rate than female spending. Luxury gentlemen make fewer purchases, but their average transaction is much larger, which gives them disproportionate spending share….

Take our Luxury Benchmarking Survey Now (& Maybs Win $200!)

Sure this isn’t an easy question to answer, but it sure is an important one: where does your company stand on some of the biggest issues facing the luxury industry today? It’s not so easy…

Summer is Heating Up – It’s Time to Plan for the Holidays

By Jim Davidson Special to the eTail Blog School’s out and summer has just started, but for retailers the holiday planning season has already begun. If you haven’t started your 2012 holiday planning, there’s no…