Yearly Archives: 2011

Getting Back to the Basics of Good Ecommerce: Aeropostale’s “5 P’s”

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According to Jacob Hawkins, VP Ecommerce, Aeropostale, many retailers today need to get back to the basics of what makes “good ecommerce.” It’s easy to get lost in technology innovations and new techniques that seem…

5 Ways to Get Your Message Re-Tweeted

by Melissa Fiorenza Special to the eTail Blog “New summer collection!” “30% off sale!” “Buy one, get one free!” Whatever your news-worthy message, you’d prefer it to grace monitors for more than just a couple minutes…

Tips and Tricks – what do you think?

In case you hadn’t noticed, we’ve been getting some really great contributions from companies in the ecommerce/digital media space over the last few weeks. Turns out (no big surprise) that the technology folks of this…

Tasti D-Lite Podcast Part I (of II): Integrating Mobile & Digital In Store

Tasti D-Lite, the “ice-cream” shop of guilt-free fro-yo indulgences, is spreading its stores across the nation, rapidly expanding its franchise model. The company has found a niche in the digital space with progressive and aggressive social…

eTail Hosts First NYC Happy Hour!

New York eTailers gathered for our first happy hour event in NYC last night, one of our first lovely-weathered evenings of the season. What was the occasion? To that I say: need there be one? Being…