A few years ago, Virginia Suliman, the VP of Digital Design and Development at Hilton Worldwide appealed to the CEO about social media. She said she didn’t want the function to live only within PR…

Much has been said about the Likes to Buys theory: is there a real correlation? Is it worth my trying to get more Likes on my brand’s Facebook? Does it have a real effect on…

Nature lovers unite. And next time you’re hiking, don’t forget your iPhone. Seems a bit counter-intuitive, but if you like Clif Bars on your hikes, and you like free stuff, you’ll want to take your…

According to mobile web platform provider, Mobify, mobile web adoption today is happening 8 times faster today than web adoption in the late 1990s and early 2000s. “Imagine if you could drive 520 miles per…

When Howard Schultz came on board with Starbucks in 1982 after a trip to Italy, he advised the company to evolve its business from coffee beans and accessories to coffeehouse culture and espresso by the…