Tory Burch believes in social media. So does her Chief Marketing Officer, Miki Berardelli. Burch has a vision for social media which shows through nearly every digital touch point of the luxury fashion brand; one…

When our friends over at CorraTech (a Magento partner that provides design, strategy, development and support to multi-channel and pure-play retailers) asked if they could interview me for their blog I thought, ‘Why not?’ Actually,…

As luxury brands make decisions about social media, weighing value received against the time and monetary investment required to use social media effectively, Twitter deserves a good look. If your luxury brand hasn’t given it…

With the sheer number of social media platforms available, marketers are faced with the temptation to sign up for every new network that appears, as they seem to crop up daily. Unfortunately, having a presence…

As reported by TechCrunch last week, Facebook is starting to help a few of its vendor partners out with its new “Strategic Preferred Marketing Developer” stamp (sPMD). The social network behemoth has naturally forced much…